SEO Guarantee
SEO guarantees run the gamut from no guarantee at all to
guaranteeing clients the number one position on all search
engines. Either extreme is unrealistic and misleading. By
offering no guarantee and SEO is saying that they are not
confident that they can help their clients at all.
But, at the other extreme, the SEO's who guarantee number
one rankings try to play upon their clients naivety by offering
something that only a pay per click (PPC) program such as
Google AdWords can deliver.
So, then what is a realistic SEO guarantee? A realistic guarantee,
which is what we offer is the promise to increase the client's
rankings significantly over and above where they are currently
at. For some clients, whose websites are buried in the rankings
this won't be hard. But, for others who stand to benefit greatly
by moving up a couple of notches in the rankings, this may
be very difficult.
The problem with blanket guarantees is that they are not
customized to each individual client. A client with a website
in the 500th position in the rankings has different needs
and requires a different amount of work than one that is teetering
in the number 11 position and needs help getting onto the
first page.
So, what we guarantee is first, we will do no harm. And,
second, we will increase ranking significantly over what they
are today. Any more specifics will need to be worked out on
a case-by-case basis.
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